Senior Marketing Manager – Entertainment Content

Business Unit: CP Group Content & Media

Location: Bangkok, Thailand (HQ)

Role Overview

We are seeking a highly strategic, adaptive, and culturally savvy Senior Marketing Manager of Entertainment Content to join the CP Group Content and Media Business Unit. With 8+ years of experience, you will lead the positioning, launch strategy, and lifecycle marketing of high-profile entertainment projects, digital platforms, and media products across the group’s ecosystem.

Operating within one of Asia's largest conglomerates, this role requires a master of matrix navigation. You will be responsible for driving successful entertainment content initiatives that build brand equity and user engagement, seamlessly working across a complex organizational structure with multiple affiliates, business units, and evolving processes.

Key Responsibilities

Entertainment & Platform Marketing Strategy

• 360° Content Campaigns: Conceptualize, develop, and execute comprehensive marketing strategies for original entertainment content, digital media products, and platform-based initiatives.

• Ecosystem Synergy: Leverage CP Group’s massive cross-industry footprint (Retail, Telecom, Digital, and Food networks) to maximize content distribution, visibility, and commercial touchpoints.

• Performance Marketing: Establish and track clear KPIs (viewership, user acquisition, digital engagement, and ROI), optimizing campaign tactics using data-driven insights.

Matrix Management & Process Engineering

• Complex Stakeholder Alignment: Act as the strategic bridge between Content Production, Creative Agencies, Corporate Communications, Legal, and various CP Group business units.

• Thriving in Ambiguity: Proactively build framework models, establish workflows, and streamline operational processes where guidelines across corporate structures are undefined or fast-moving.

• External Partner & Talent Management: Oversee relationships with production houses, creative agencies, key opinion leaders (KOLs), and entertainment talent.

Innovation & Trend Leadership

• Cultural Relevance: Stay ahead of regional and global entertainment trends, streaming behaviors, and platform algorithm shifts to keep content strategies highly competitive.

• Next-Gen Media: Explore innovative digital formats, short-form video strategies, and interactive platform experiences to capture target audience segments.

Qualifications & Skills

Required Experience

• 8+ Years of Experience: Proven track record in marketing leadership roles within entertainment studios, streaming platforms, digital media conglomerates, or major agency environments.

• Entertainment Portfolio: Direct experience launching large-scale entertainment projects, IP franchises, digital platform products, or localized content campaigns.

• Conglomerate Experience: Demonstrated success navigating large, multi-tiered corporate environments (experience within Thai matrix organizations or global conglomerates is highly preferred).

Core Competencies

• High Adaptability & Resilience: Comfortable managing ambiguity, managing shifting timelines, and establishing structure out of complex operational environments.

• Strategic & Diplomatic Communicator: Exceptional negotiation and interpersonal skills in both English and Thai, with a proven ability to influence senior executives and align creative teams.

• Agile Project Management: Highly organized with the ability to manage multiple high-stakes, fast-moving entertainment projects simultaneously.

What We Offer

• Competitive executive salary and comprehensive corporate benefits package.

• The opportunity to shape the entertainment and digital media landscape at a truly regional scale.

• A dynamic, collaborative environment inside a tech-driven global conglomerate.