THE LEMON SHOT Unveils the Secret to Full-Funnel Marketing: Data-Led Creator Matchmaking

Full Funnel isn't just about running a campaign from awareness to conversion and calling it a day.
To make Full Funnel actually work, the real game-changer is “Data that understands real people.” 

Recently, our MD, Khun Ice – Napat Silaphan, took the stage at Shifu Meetup — a gathering of top-tier marketers, brand builders, and business owners across Thailand — to share how we use data-led insights to guide the way we select, pair, and tell stories with KOLs that click with each audience. 

Here are some sharp takeaways from the session:
- KOLs = Co-Creators. They don’t just create buzz — they tell stories that connect, spark real interest, and drive results.
- Creators are the new glue. They bridge the entire funnel — from discovery → interest → purchase — all in one journey.
- There’s no plug-and-play formula for Full Funnel KOL. Mass reach isn’t enough. It’s about matchmaking the right creator to the right funnel stage — with data as the compass.

At THE LEMON SHOT, we don’t just run KOL campaigns — we power brand growth with strategy that delivers real impact:
- 10,000+ pieces of content co-created with creators
- 1,000+ creators across all categories — reaching 100M+ followers
- Trusted by 700+ leading brands throughout 2024

#THELEMONSHOT
#ContentMarketing
#InfluencerStrategy
#CreatorEconomy
#BrandGrowth
#ShifuMeetup