BANGKOK, THAILAND – January 26, 2026
The Goldgreen, a premium Thai souvenir brand, has announced a strategic partnership with THE LEMON SHOT, a leader in content-led full-funnel digital marketing. The collaboration aims to scale growth within the Chinese tourist and Chinese-speaking markets via Xiaohongshu (Little Red Book), successfully increasing the brand’s Share of Voice (SOV) by more than 300%.
This partnership highlights a significant opportunity for Thai brands to reach travelers from Mainland China, as well as Chinese-speaking populations in Malaysia, Hong Kong, and Taiwan. These groups represent Thailand’s primary tourism demographics and rely heavily on Xiaohongshu for everything from travel planning to final purchase decisions.
Mr. Atthapot Thianwuthinan, Managing Director of The Goldgreen, stated: "At The Goldgreen, we have a serious expansion plan for the Chinese and Chinese-speaking markets. We sought ways to connect with our target audience via social media, as it is currently the most influential channel for purchasing decisions. THE LEMON SHOT is a partner with deep expertise in digital marketing and a profound understanding of Chinese consumer behavior. Their mastery of the Xiaohongshu platform allowed us to reach our target audience with precision and triple our Share of Voice in a very short period."
Building a "Brand Trust Ecosystem"
Mr. Naphat Silapan, Managing Director of THE LEMON SHOT, explained the strategy: "Our mission is to place Thai brands where consumers ‘search and trust.’ We utilize a Brand Trust Ecosystem concept that integrates User-Generated Content (UGC) with deep insights and systematic social media management. This makes the brand the ‘Top Answer’ on Xiaohongshu for users across the region."
THE LEMON SHOT deployed its AI Seeder solution alongside Keyword Search and comprehensive account management. Key pillars of the strategy included:
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Account Verification & Management: Establishing official verified accounts on Xiaohongshu to build brand authority.
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UGC-Alite Content Strategy: Leveraging "Nano KOCs" (Key Opinion Consumers) to share authentic experiences, boosting the brand’s ranking in AI-driven search results.
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Localized Storytelling: Framing products within the context of Thai travel experiences familiar to Chinese tourists.
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Data-Driven Decisions: Analyzing search keywords to ensure the brand appears at every stage of the customer journey.
About the Companies
The Goldgreen Founded in 2017, The Goldgreen specializes in premium Thai dried fruits and snacks. Popular among Chinese, Japanese, and Korean tourists, the brand focuses on high-quality ingredients and modern, premium packaging. It currently operates in over 200 locations nationwide, including Big C, Tops, Gourmet Market, Lotus’s, and Dear Tummy.
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More info:
facebook.com/Thegoldgreen/
THE LEMON SHOT A leading Thai digital marketing agency specializing in content-led solutions and creator networks. Their regional arm, THE LEMON SHOT XPLORE, focuses on cross-border marketing to help brands expand effectively across the Asia-Pacific region.
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More info:
thelemonshot.co.th
Media Contact
Corporate Communications, THE LEMON SHOT Co., Ltd.
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Supakorn Chamkasem: 093-763-4224 | supakorn.chm@thelemonshot.co.th
Client Services, THE LEMON SHOT Co., Ltd.
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THE LEMON SHOT: Nootchanat Sittikorn (Gigi) | 097-361-4274
